Since it was announced that there are set to be changes to the tax levied against online bingo sites for the free money that they give to players as incentives to register, play and deposit, we have seen subtle changes to a number of sign up bonuses.
At Cozy Games the changes are going to be quite significant because the majority of brands powered by this software, on all networks, offer a free play bonus for signing up and including your financial details at registration.
Insider Info From Cozy Games
We have it on good authority that the white label owners (the people who manage the skins of the product) have already been approached and instructed that whether they want to or not, the free money has to be removed and replaced with free spins on a player’s initial deposit.
Free spins on slots don’t really translate for bingo, and work better for converting casino players.
Another interesting point that we heard on the grapevine, but have yet to actually confirm, is that the company has been fined by the Advertising Standards Authority for a number of issues around their advertising banners.
Is The Death Of Cozy Games Imminent?
I’ve never been a fan of the Cozy Games products and have always felt that they feel short when it comes to player experience. Whilst they may have the most impressive of variety when it comes to bingo, they cap withdrawals weekly and although aim for the predominately English market, do not employ English chat hosts – just a couple of the issues I have with the product as a whole.
My prediction is that come the arrival of the new tax in August 2017, we are going to see a number of established brands migrate to new networks and software providers whilst others will merge multiple brands into one.
Watch this space to see if I’m right.