It was back in January of this year that GVC Holdings took the decision to close the affiliate program for Foxy Bingo whilst they moved this brand, and others from Cashcade to another affiliate program.
In explaining this to affiliates, it was revealed that any players that had been sent already to any site from Foxy Bingo were lost and there would be no further revenue paid.
Needless to say, many sites made the decision to remove Foxy Bingo and all associated brands from their pages and it is for this reason that the closure of Grace’s Bingo was completely missed!
A Redirect For Grace’s Bingo
Graces Bingo was launched many moons ago and was part of the larger Cashcade network of sites powered by the 888 / Cassava software.
Like many of the sites under the Cashcade network hat, over the years it become less and less of an attractive option to players. Fewer promotions were offered and where other brands had a lick of virtual paint in an effort to avoid looking tired, Grace certainly needed a face lift of some description.
This was probably all attributed to the acquisition of Cashcade by Party Gaming back in July 2009. The only real interest in the Cashcade sites was for the bigger brands like Foxy and Cheeky Bingo, the white labels were left to gather dust and lose players.
Although Grace’s Bingo suffered the same fate as many on the Cashcade Network, she was a well established brand so we were a little saddened to find that she had met her online bingo maker.
The closure was discovered purely by chance on a recent exercise to check bingo bonuses. We typed in the web address and found ourselves at Think Bingo, one of the larger Cashcade brands.
How many more will we find closed on our travels?