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Orange Wednesdays have been rebrandedThe 2 for 1 cinema ticket offer from Orange known as Orange Wednesdays will now be known as Meerkat Movies as the deal goes under a rebranding to “keep things fresh”.

As the name suggests, Orange mobile phone customers were given a deal in which they could buy two-for-one cinema tickets on Wednesdays to watch their favourite films for less but having been in existence for nearly 12 years it was time for a change.

Rather than continuing to limit use to just Wednesdays, the new deal which is being sponsored by car insurance comparison site Compare the Market, will be available to customers on a Tuesday too in partnership with Cinema First from 7th April.

There is just one catch, however. Customers will have to be Compare the Market customers and the deal will last for a year.

Phil Clapp, the Chief Executive of Cinema First said that “This is the biggest promotion that cinema has ever seen. Orange Wednesdays was hugely popular but this offers extra flexibility with a choice of two days rather than one.”