If you’re an avid bingo player on the hunt for an online bingo site then the chances are you will have heard of a portal called Which Bingo. Whilst many sites try to emulate the success that this brand has, including ourselves, none have yet managed it.
Recently we heard the news that Which Bingo has been sold to XLMedia for an undisclosed amount of money but whilst we’d heard of Which Bingo, XLMedia was a new name to us.
About Which Bingo
Which Bingo has been around since 2000 and was created by Phil Fraser,a guru in the world of online bingo, some even refer to him as the Godfather of bingo!
Since it was created the site has won numerous awards and always seems to be the name taking home the title of Best Bingo Affiliate.
The site boasts probably the most comprehensive list of reviews, with most, if not all, online bingo sites listed at Which Bingo. It also allows players to post their own reviews and is home to the annual Which Bingo awards that finds operators competing for coveted titles.
Over the last couple of years we have seen the site introduce casino and slot reviews too.
XLMedia Confirm Acquisiton
Ory Weihs, the CEO of XLMedia is reported to have said
We are delighted to have secure a deal with such a well-regarded UK brand. WhichBingo fits perfectly with our plans to buy high quality assets across the regulated markets.
We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.
Integration is expected to be complete in the second half of 2018 but we’re unlikely to see many changes. After all, why buy something that does so well and then change it?