Back in April of this year we looked at some of the changes that we were expecting from the Cozy Games brands with the introduction of POCT II [read more here].
POCT II is what some operators are calling the introduction of a tax on free bets and free play at online gambling sites.
In the article we reported on how some white-label owners had been approached and asked for their opinions on the introduction of free spins as an alternative to the no deposit required bonuses.
Changes Imminent At Cozy Games
A recent email disseminated to all owners of white-label brands on the Cozy Games product revealed that the £15 free play bonus (and any other value no deposit required bonus) is to be dropped completely on 1st August 2017.
The email said
As part of our ongoing efforts to reduce fraud and create a better player experience, we propose to chance our free £15 sign up bonus offer as detailed below:
Reasons For The Proposed Change
It was observed that the free £15 lasted for very little time and players were creating multiple account to get additional money. Despite many checks and balances, this has turned out to be a cat and mouse game. We can implement more verifications, however, that will only create friction for genuine players. Also, we realise that players need few days to experience the site before they choose to make a deposit.
The New Proposal
Cozy will create ‘free bingo’ halls for new players. The ‘free bingo’ halls will pay prizes in bingo bucks. Players can further utilise the Bingo Bucks to experience the regular bingo halls.
We propose that all new players can play unlimited free bingo for the first 10 days. If a player does not make a deposit, we can extend their privilege to ‘free bingo’ as part of the CRM.
A Bit Of BS From Cozy Games
We’ve always said that Cozy Games are not the most transparent of operators and have always questioned them on various aspects, but even when dealing with their white-label owners, they cannot be honest about the reason for the implementation of the change.
All of the issues stated above have been around for years but they never opted to do anything about it. It’s only when they stand to be taxed on the offers that the changes are to be implemented.
I stand by what I said in the original article, we will likely see a number of brands move to different networks or a merge of multiple brands.