Since the implementation of a new tax on free play bonuses on 1st August 2017 we have seen a number of changes to the way bonus offers work. One of those has been more sites offering free spins with a first deposit and for many, those are on the Fluffy Favourites or Fluffy Too games.
However, a letter that was recently distributed to all operators by the Gambling Commission (UKGC), Remote Gambling Association (RGA), Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) could see this change.
Fluffy Favourites Holds Appeal To Under 18’s
In the letter, which can be read here, operators are asked to remove any ads on their website, or via affiliate sites (third party media) that hold particular appeal to under 18s and are general available to view.
The reason for this is that over the last few weeks we have seen many news articles appear in mainstream media highlighting that many ads that are freely accessible on gambling operators are using images that could have appear to under 18’s.
When they say ‘freely available’, we presume that this means when anyone can access a page without age verification. This could be something such as a promotional image like the example below that can be found on the welcome offer promotions page on any of the 15 Network sites.
Not Just Fluffy Favourites
It’s not just Fluffy Favourites that has been cited in the letter though, other examples that were given included:
- Piggy Payout
- Pirate Princess
- Jackpot And The Beanstalk
When you look at many slot titles, even more recently launched games from NetEnt like Red Riding Hood and Hansel and Gretel, there’s a level of appeal to under 18’s just by the fact that they are kids stories.
The UKGC, RGA, CAP and ASA appreciate that there are a whole plethora of nuances to what they are asking operators and have provided details of the f the advice offered by the CAP Copy Advice team in the letter to operators.
Could it be that we are set to see the Fluffy Favourites free spins dropped in favour of a slot title with less appeal to the under 18’s?