How many times do you read on a bingo site that when you deposit you will receive free spins? They aren’t free in the true sense of the word though are they because you have had to make a deposit to receive them in the majority of cases. Well, the Advertising Standards Authority (ASA) recently took an online casino to task for a similar misleading promotion.
In July 2017 Pink Casino distributed an email with the subject line ‘100% Losses Back + Free Scratchcard’. Further down in the text of the promotion, there were the rules of the offer – that the free scratchcard bonus would be credited as a bonus and carry 10x wagering.
One Complaint For Pink Casino
One player who availed themselves of the other was a bit annoyed to find that cash already in their account was then used to meet the wagering requirements of the bonus. This led them to challenge Pink Casino, via the ASA, as to the claim that the scratchcard was free was misleading.
Whilst Pink Casino tried to defend this by explaining their ‘wallet mechanism’ the ASA were not convinced and upheld the complaint.
They agreed that yes, for a player with no cash balance, the scratchcard would be free but for those with a cash balance, and wagering being done with cash first, those consumers would lose money and therefore it was not free.
Breach Of CAP Code By Pink Casino
The full ruling from the ASA against Pink Casino can be read here.
The ad was found to be in breach of the CAP Code 3.1 (Misleading advertising) as shown below:
Marketing communications must not materially mislead or be likely to do so.